I currently have a media PC that i use to play all my stored media, mainly 720p MKV files and AVi's. I would love to have all this in mp4 format, but the thought of re encoding it all in order to put it into iTunes is a tad too daunting. I have jsut been playing with iFlicks, and I have created some Reference .mov files, that I can add to iTunes, add all the correct metadata to, and then it shows in iTunes as if it were an iTunes format file. When selected this obviously plays the actual movie file it references (i.e. an .avi file.) which then in turn plays fine in iTunes (I have perian installed).
As I do not have a aTV to check, I am assuming that the reference file will show in the aTv but will not play. When the aTv flash is developed further in order to support more codecs, will it be able to work this way? I want to have meta data and ideally have my collection integrated with iTunes, but i am reluctant to re-encode everything!