When does the subscription start

Hi...I have a simple question. Does the 2 year subscription and updates start when the aTV Flash Black beta was purchased ...or does it start once the software comes out of the beta stage.

 

Thank You

The description says that it starts when the product comes out of Beta.

This is what I saw in the description as well, but can see the clock ticking already based on my purchase date, which is actually called a "pre-order" date, so I imagine that firecore will reset all member usage time as of the date that the app leaves beta.