I saw this linked to a YouTube video purporting to show you how to jailbreak an Apple TV 3. The link looks all official (using the Firecore layout etc), if you don’t look at the address too closely & clicking onto the links asks you to complete a short survey.
The first warning bell was that the top banner is all one item, no clicking to different pages.
Be careful people or you might get ripped off! (I don’t even own an ATV3, just came across the video while browsing YouTube!)