Renewing a Subscription

I would like to know how ones goes about renewing the subscription for ATV Flash. After receiving your email today notifying me of the new version of the software, I promptly logged into my account on your site to attempt to download the new version of the software. Although mentioned on the page that I had 17 downloads remaining I also said that my subscription had expired on 24th July and as such the link to download the new version of the software was not available.

how do I update my subscription and thus gain access to the latest version of the software, there are no indications on your website on how to go about doing this.

Please E-mail Fire Core: and I believe you can upgrade your subscription.