no installation - no normal start

Hi,

Just tried to install for the first time, and had no issues creating a flash drive (using kingston datatraveler 1gb). When I plugged into Apple TV though, nothing happened. The apple TV simply did not start - the yellow kept on blinking and that was that. Eventually I unplugged it, removed the flash and tried to start normally, but now that does not happen either - the white indicator light lights up, but there is no startup, no menu, no apple logo. WHAT DO I DO???

Please ignore - problem solved.