Lifetime promo for older versions dissapeared a few days ago. Moreover, just in Christmas time; with a frustration for people, waiting for some spending for entertainment.
Besides, it will reduce customer trust to you, because of making more and more costly for your older customers who paid you some amount before and look to continue with you. At least for me, because I was satisfied of your product and suggest infuse in discussions about video players for AppleTV at every opportunity. You know brand volunteers are very important for a product. But I’m not sure for an absolute suggestion from now on.
I’m sure you have evaluated the subject before this decision, but I’m sure, you can reevaluate this.