iTunes not running after software download

Hi there my first attempt at jail breaking an Apple TV and it goes through the season pass steps fine but when iTunes should be running after I’ve had the “custom ISPW created successfully” message and restoring the Apple TV itself but this is not happening, anyone encountered this as when I do a restore by opening iTunes myself it just goes back to standard Apple TV set up any help much appreciated

iTunes no longer needs to run when using latest seasonpass.