cant open atv flash.dmg.....HELP!!

Hi i just bought the software and downloaded it…
when i get to step 4, to open the atvflash.dmg from the disk image i get the following error:

The application ATVFLASH quit unexpectedly.
The problem may have been caused by the JAva ApplicationStub plug-in.

I get this error every single time I try to open it…
Please help

and yes i am running directly from the disk image

First time we’ve heard that one.

What operating system are you using? Are you up to date on the available updates?

leopard 10.5.4
atv flash 3.2

just cant make it run