ATV3 doesn't show up in iTunes

When I plug my Apple TV 3 into my macbook pro it does not show up in iTunes and the lights on the apple tv do not turn on. I am using the latest version of iTunes (Version 10). Anyone else have this problems or know a fix? Thanks

 

just restore it by using dfu mode

if not … then check usb cable or usb ports

I know its not the cable because I tried 3 different ones. Ill go ahead and try a restore. 

I have met the same issue! One day it just disappeared, and now not showing anymore, not even in Itunes Preferences. Any one can solve this problem?

Plug power cable in.