ATV2 zip files

Hi can anyone help me i have jailbroken my ATV2 using season pass 4.4.4 installed nitotv & xbmc so i started using cyberduck to get the zip file add on’s for icefilms,sportsdevil and so on but when i go into media and install it says the zip file doesn’t have the correct structure.

I’m not a tech wizard so in layman terms please