I currently have to get a friend to update my USB Key on his work’s Macbook, it would be really really handy if there was a way to update the software over the web.
I know its not an easy thing to come up with but it would make life a lot easier for end users. Sure, there will be a problem when Apple next release an update as it will overwrite the ATV Flash stuff, but maybe you could come up with 2 download options for updates:
1 - USB Key with core ATV Flash files, that never change - This will allow you to update Apple TV main engine from Apple Updates. Once updated you stick the core ATV Flash USB key in, the software will then install, reboot and then obtain updates, or select version of ATV Flash to download from the internet.
2 - Continue with the standard way of updating, download via a Mac.
Thanks and Regards!