Appletv won't connect to computer

I have jailbroken a few Appletvs before.
For some reason this one will not light up when I plug the micro USB into the Appletv and neither iTunes or seas0npass detect it.

I can’t even factory restore it.

I know the cable is good as I jailbroke my last one with it. And when I plug in the old one it gets detected. If I use the power cable it will light up but the computer still won’t detect it. Have tried both Mac and pc…

Any tips?